Tuesday, June 22, 2010
Tuesday, June 8, 2010
Neurotransmitter Dopamine & Shoes
A branding expert for Fortune 100 companies says that when we try on any kind of apparel, there's some serious mood-boosting going on. "The neurotransmitter dopamine is released, providing a feel-good high. The dopamine increases until you swipe your credit card. Usually, the high then flatlines, and guilt starts creeping in.....". This is exactly how I felt when buying these two pairs of beautiful heels. However the expert follows by pointing out that "... except, that is, when the item you are purchasing is a pair of shoes. Shoppers rationalise shoes as a practical buy - something they can wear multiple times a week - so they hold on to that pleasurable feeling longer". This explains why I decided to go for two pairs and felt good with the purchase.
Saturday, May 8, 2010
The Second Sunday of May
This Mother's Day, mum will receive in a parcel filled with two pairs of beautiful yet comfortable shoes: Tory Burch wedge in gold & Salvatore Ferragamo court shoes in black.
The very comfortable 2cm wedge with 100% leather upper make this Tory Burch my choice for mum.
I own this pair of Salvatore Ferragmo in the most fashionable fuchsia. These are so comfortable that everytime I wear them, I feel like wearing no shoes.


Sunday, April 18, 2010
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